Today, the challenges of a rapidly changing world have made business skills and experiences hot commodities. More students are considering business as the foundation of their higher-education experience, and considering Bentley in the process. Bentley, with its unique blend of business, technology and the liberal arts, provides students with relevant, practical and transferable skills — precisely what they need in order to succeed in a changing world and pursue their passions in life.

Business is hot and so is Bentley — a recruitment message we seized upon in a big way this fall.

Working closely with our partners at TIME Magazine, we created a special, integrated campaign designed to reach multiple audiences — including parents and influencers as well as high school students and potential graduate students — in geographic areas targeted by the Bentley Admissions department. The campaign is running in both TIME Magazine and on Time.com. It invites viewers to visit “Business Is Hot.com,” a unique Bentley website thematically aligned with the special recruitment initiative.

In all, we reached over a million households with our September 11th issue of TIME; 200,000 will receive our special TIME inserts, and an estimated 6 million visitors will see our online campaign during September and October.

To view the individual components of our campaign, please click on the images at right.