In 2004, Bentley began a successful strategic partnership with TIME magazine, a leading publication with readership of 24 million. This year, the 2005-2006 TIME campaign showcased Bentley graduates who are achieving remarkable — and unexpected — things in the world of business…and “the business of life.” These ads profile individuals at various stages of their careers, whose stories exemplify the Bentley mission of preparing graduates who are technically proficient, culturally literate, creatively inspired and socially responsible.

TIME: circulation: 4,500,000
readership: 24,000,000
total exposure, 2004 – 2006: 56,000,000