The Bentley strategic partnership with TIME Magazine is now in its third year. The 2006 – 2007 TIME campaign showcases Bentley graduates at various stages of their careers. Their stories exemplify the Bentley mission of preparing graduates who are technically proficient, culturally literate, creatively inspired and socially responsible. These individuals are achieving remarkable things in a wide variety of fields, from medicine to auto racing to resort management.

At times, these full-page profiles will appear along with a 1/3-page ad promoting the Bentley Tomorrow25 program and the Bentley Leadership Forum.

TIME: circulation: 4,500,000
readership: 24,000,000
total exposure, 2004 – 2006: 85,500,000