Dipayan Biswas, PhD
Assistant Professor of Marketing

The June 14th issue of TIME magazine features Assistant Professor of Marketing Dipayan Biswas, in a two-page spread that also highlights the Bentley Tomorrow25, Class of 2010.

Professor Biswas discusses his research in the area of brand management and offers suggestions to national consumer brands and celebrities who have faced major challenges to their images and reputations. Readers are invited to visit a special faculty research section of the Bentley website to view a video conversation with Professor Biswas.

This presentation also includes a portrait of the 2010 Tomorrow25, outstanding high-school juniors from here and abroad, who are making a difference in their communities and in the world. The students were honored at the Sixth Annual Bentley Leadership Forum, held in cooperation with TIME. This year’s Forum on April 22nd focused on The Business of Healing our World: Accountable Leadership in Action.