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Rajendra Sisodia
Professor of Marketing
Rajendra Sisodia, Professor of Marketing at Bentley, co-authored the book Firms of Endearment, which profiles a new breed of socially conscious corporations and the emergence of “capitalism with a conscience.”
In the March 23rd issue of TIME magazine — the “Ideas” issue — Prof. Sisodia is featured in a full-page ad where he shares his thoughts on why companies should realign around the interests of all their stakeholders, in pursuit of a higher purpose. Readers are invited to visit a special faculty research page on the Bentley website for further conversation with Prof. Sisodia.
The ad is accompanied by a 1/3- page ad highlighting the Fifth Annual Bentley Leadership Forum, in association with TIME Magazine. The 2009 Forum, entitled The Business of Healing our World: Leveraging Innovation, Social Enterprise and Service, features keynote speakers Van Jones, Founding President of Green for All, Ophelia Dahl, Co-Founder and Executive Director of Partners in Health, and other thought leaders in the world of business and social enterprise.
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