Bentley Graduate Marketing Campaigns
2006-2007
Reflecting the look and feel of the Bentley institutional campaign, “Business in a Whole New Light,” graduate marketing programs in 2006-2007 focused on both the MBA as well as individual master’s degrees. Print ads ran in The Boston Globe and the Boston Metro, as well as college newspapers and targeted publications such as Interactions. Radio and online campaigns were coordinated with the print.
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